CERTIFICATE
PROGRAM IN
DIGITAL MARKETING
Apply Now
Eligibility :
Bachelor’s degree - Or - Graduate from a recognized university in any discipline - Or - Diploma holder
Also Recommended for: Marketing / Digital Marketing Professionals , Sales Professionals , Business Owners ,Entrepreneurs , Job Seekers , New Ventures / Startups , Students
PROGRAM DURATION
6 months (Validity of the programme - 1 year)
Fees: Indian Civilian :
Total Fee : ₹ 28,000/-
Fees: International Students :
Total Fee : US $ 625
Download Brochure
PROGRAMME COMPONENTS
- Compulsory domain of 5 core courses
- Assignments, formative and summative assessment tests for all the five courses of the programme
ABOUT THE PROGRAM
DIGITAL MARKETING is the component of marketing that utilizes the internet, digital gadgets, digital media and platforms to promote products and services. The Digital Marketing programme has been designed with the objective to familiarize students with key aspects of digital marketing.
The learners will gain a working knowledge of the domain and understand the framework of online marketing businesses and their operations effectively. They will learn how to use social media tools for branding and sales along with grasping technical skills. Further, students will familiarize themselves with the best practices, tools and technologies, understand the future of digital marketing, and prepare themselves for it. After the completion of the programme, students will be exposed to digital marketing activities and will be able to start a website or an app/video channel on their own. They can also start their own digital marketing agency.
LEARNING OUTCOMES
BY THE END OF THE COURSE, PARTICIPANTS SHOULD BE ABLE TO:
- They can get practical exposure to digital marketing activities .
- They will be able to start a website/blog.
- They can start an app/video channel and monetize it.
- They can start a digital marketing agency.
- They will develop skills in technical aspects
OBJECTIVE OF THE COURSE
- To get a strategic understanding of Digital Marketing.
- To understand how to use social media tools for branding and sales.
- To understand its advantages and limitations.
- To become familiar with best practices, tools & technologies.
- To blend digital with offline marketing
- To plan and manage a digital marketing budget.
- To manage reporting & tracking metrics.
- To understand the future of Digital Marketing and prepare for it.
ADMISSION PROCEDURE
Step 1: Authentication
- Visit Website: https://idladmissions.dpu.edu.in/login.aspx
- Fill in your details
- Mobile verification
- Email verification
Step 2: Admission Form
- Visit Website: https://idladmissions.dpu.edu.in/login.aspx
- Fill personal details
- Upload photo and signature
- Online fees payment
- Submit form
Step 3: Admission Confirmation from DPU
- Document verification
- Admission Confirmation Email
- Fee receipts
- SMS with student login credentials and link
- Submit form
DOCUMENTS
- Government ID (any one) e-Aadhaar, Passport, PAN Card, Driving License
- Upload passport size photo
- Marksheets (as applicable) 10th Marksheet, 12th Marksheet,
- Student’s signature
- Marriage certificate(if married)
Format:
- File Type – JPEG / JPG / PNG
- Dimensions – 320px X 240px
- Size - less than 600kb
- Colour Photo
